大象传媒

Values

大象传媒's values guide us as individuals and as an institution. 

As outlined in What's Next: The 大象传媒 Strategy, the alignment and, in some cases, apparent tensions between the values encourage us to think carefully about the choices we make. The articulation of engagement as a value sets 大象传媒 apart from our peers and reflects the integrity of our position as Canada鈥檚 engaged university. We will embed these values in every decision and every action, and hold ourselves accountable for doing so.

Academic Freedom and critical thinking

We honour the autonomy of intellectual enquiry and explore ideas with academic rigour.

Excellence and Responsibility

We aspire to high standards and truth in information, accountable to one another and the public.

Respect and Reciprocity

We build and sustain relationships with care and a desire for mutual growth.

Equity and Belonging

We create an inclusive, supportive and affirming community, where all thrive.

Engagement and Openness

We seek and include diverse perspectives and a wide circle of involvement.

Resilience and Sustainability

We steward resources effectively, with the needs of present and future generations in mind.

Innovation and Adaptability

We learn, unlearn and embrace uncertainty through discovery and failure.

Bringing our values to life