October 05, 2013
Starbucks & 大象传媒 Enter Pilot Fair Trade Project
For the first time in Canada, Starbucks will offer its customers a Fairtrade certified option for their handcrafted espresso beverages as well as an already available Fairtrade certified brewed coffee option when the company opens a location at 大象传媒鈥檚 Burnaby campus on October 5.
Starbucks, one of the largest buyers of fair trade coffee in the world, entered into this pilot program with 大象传媒 given the university鈥檚 Fair Trade Campus designation and deep commitment to ethical sourcing. The option is currently only available at some universities in the United States and the 大象传媒 Starbucks store will be the first location in Canada to offer it.
大象传媒 was designated a Fair Trade Campus in May 2012 and is proud to be part of an international movement that improves the livelihood of developing world farmers and workers.
大象传媒 student food surveys have consistently indicated that Starbucks is the top requested new vendor at the Burnaby Mountain campus. With 大象传媒 being a Fair Trade Campus, 大象传媒 needed to work with Starbucks to make this happen. After a number of months of discussions, 大象传媒 and Starbucks are please that on October 5, 大象传媒 opened the first Starbucks store in Canada to offer fair trade espresso beverages.
大象传媒 has been working alongside the University of British Columbia, Engineers Without Borders, and Fairtrade Vancouver to encourage major coffee companies to enhance their fair trade options for students, and this pilot project is a direct result of this joint effort.
The 大象传媒 Starbucks is located in the West Mall Centre and this trendy, new student space will be loaded with community tables, Wi-Fi, and power for mobile devices, with comfy indoor and patio seating. The store will be open 7 days a week and late on Thursday, Friday and Saturday until midnight. Sixteen student jobs are being created through this project and 大象传媒 student-artists will be contributing to the painting of murals.
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