大象传媒

Examine and review today's global economy through critical analysis of differing perspectives. Develop and improve critical thinking and communication skills appropriate to the business environment. Prerequisite: BUS 201 with a minimum grade of C- and 15 units; OR 45 units and corequisite: BUS 202; OR business administration joint major, joint honours, or double degree students with 45 units; OR data science students with 15 units; OR actuarial science students with 15 units. Writing.

Introduces students to the knowledge and skills necessary to make full use of business information systems. Demonstrates how information systems are used by organizations to improve productivity and create competitive advantage. Provides hands on training in productivity tools including Excel, Visio, Access and Web design tools. Prerequisite: 12 units.

An introduction to financial accounting, including accounting terminology, understanding financial statements, analysis of a business entity using financial statements. Includes also time value of money and a critical review of the conventional accounting system. Prerequisite: 12 units. Quantitative.

Theory and methods of cost compilation for managerial planning, control and decision making; the use of budgets and analysis in planning and controlling operations, establishing supervisory and departmental responsibility, and various techniques of measuring results. Prerequisite: BUS 251 with a minimum grade of C-; 15 units. Quantitative.

Theories, concepts and issues in the field of organizational behaviour with an emphasis on individual and team processes. Core topics include employee motivation and performance, stress management, communication, work perceptions and attitudes, decision-making, team dynamics, employee involvement and conflict management. Prerequisite: 12 units.

An introduction to business statistics (descriptive and inferential statistics) with a heavy emphasis on applications and the use of EXCEL. Students will be required to use statistical applications to solve business problems. Corequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. Students with credit for BUEC 232 or ECON 233 may not take this course for further credit. Quantitative.

Introduces statistical methods, concepts and their application to economic data using both spreadsheets (e.g., Excel) and a specialized statistical programming language such as R. Prerequisite: MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-; 15 units. MATH 150, MATH 151, MATH 154, or MATH 157 may be taken concurrently with ECON 233. Students who have taken ECON 333 first may not then take this course for further credit. STAT 270, STAT 271 or BUS 232 will be accepted in lieu of this course.

Basic laws of probability, sample distributions. Introduction to statistical inference and applications. Prerequisite: or Corequisite: MATH 152 or 155 or 158, with a minimum grade of C-. Students wishing an intuitive appreciation of a broad range of statistical strategies may wish to take STAT 100 first. Quantitative.

Emphasis is upon the relevance of economic models to business decision-making and, in particular, upon the rational analysis of choice alternatives within the firm. Course will include consideration of optimizing techniques and analysis of risk, demand, production and profit in addition to examination of long-term investment decisions and business forecasting. Prerequisite: ECON 103 or ECON 113, ECON 105 or ECON 115, MATH 157, all with a minimum grade of C-; 15 units. Quantitative.

Aspects of microeconomic theory involving competitive markets. Topics include the behavior of households and firms, partial equilibrium analysis of product and factor markets, and general equilibrium. Prerequisite: ECON 103 with a minimum grade of C- or ECON 113 with a minimum grade of B-; ECON 105 with a minimum grade of C- or ECON 115 with a minimum grade of B-; MATH 150, MATH 151, MATH 154, or MATH 157, with a minimum grade of C-. Quantitative.

The principal elements of theory concerning utility and value, price and costs, factor analysis, productivity, labor organization, competition and monopoly, and the theory of the firm. Quantitative/Breadth-Soc.

Focused on basic competencies in microeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include gains from trade, supply and demand, prices, competition and monopoly, market failures, and government policies. Economic literacy is an important part of the course. Students who have taken ECON 103 first may not then take this course for further credit. Quantitative/Breadth-Soc.

The principal elements of theory concerning money and income, distribution, social accounts, public finance, international trade, comparative systems, and development and growth. Quantitative/Breadth-Soc.

Focused on basic competencies in macroeconomics, this course is suitable for business and other students not intending to specialize in economics. Topics include GDP, economic growth, business cycles, unemployment, inflation, money, monetary and fiscal policies, exchange rates, government debt, globalization and trade policy. Economic literacy is an important part of the course. Students who have taken ECON 105 first may not then take this course for further credit. Quantitative/Breadth-Soc.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Topics as for Math 151 with a more extensive review of functions, their properties and their graphs. Recommended for students with no previous knowledge of Calculus. In addition to regularly scheduled lectures, students enrolled in this course are encouraged to come for assistance to the Calculus Workshop (Burnaby), or Math Open Lab (Surrey). Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B+, or MATH 100 with a grade of at least B-. Students with credit for either MATH 151, 154 or 157 may not take MATH 150 for further credit. Quantitative.

Designed for students specializing in mathematics, physics, chemistry, computing science and engineering. Logarithmic and exponential functions, trigonometric functions, inverse functions. Limits, continuity, and derivatives. Techniques of differentiation, including logarithmic and implicit differentiation. The Mean Value Theorem. Applications of differentiation including extrema, curve sketching, Newton's method. Introduction to modeling with differential equations. Polar coordinates, parametric curves. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least A, or MATH 100 with a grade of at least B. Students with credit for either MATH 150, 154 or 157 may not take MATH 151 for further credit. Quantitative.

Designed for students specializing in the life sciences. Topics include: limits, growth rate and the derivative; elementary functions, optimization and approximation methods, and their applications, integration, and differential equations; mathematical models of biological processes and their implementation and analysis using software. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C-, or MATH 110 with a grade of at least C-. Students with credit for either MATH 150, 151 or 157 may not take MATH 154 for further credit. Quantitative.

Designed for students specializing in business or the social sciences. Topics include: limits, growth rate and the derivative; logarithmic, exponential and trigonometric functions and their application to business, economics, optimization and approximation methods; introduction to functions of several variables with emphasis on partial derivatives and extrema. Prerequisite: Pre-Calculus 12 (or equivalent) with a grade of at least B, or MATH 100 with a grade of at least C, or MATH 110 with a grade of at least C. Students with credit for either MATH 150, 151 or 154 may not take MATH 157 for further credit. Quantitative.

Examines literary 鈥渃lassics鈥�, variously defined, apprehending them both on their own terms and within larger critical conversations. May incorporate the comparative study of work in related artistic fields and engage relevant media trends. Includes attention to writing skills. Students with credit for ENGL 101W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to contemporary works of literature in English and/or contemporary approaches to interpreting literature. May focus on one or multiple genres. Includes attention to writing skills. Writing/Breadth-Humanities.

Introduces students to plays and performance works created and adapted for the stage, and/or the performative dimensions of other literary forms. May be organized historically, generically or thematically. The course may also explore the links between literary and performance theory. Includes attention to writing skills. Students with credit for ENGL 103W may not take this course for further credit. Writing/Breadth-Humanities.

Introduces students to the relationships between writing and purpose, between the features of texts and their meaning and effects. May focus on one or more literary or non-literary genres, including (but not limited to) essays, oratory, autobiography, poetry, and journalism. Includes attention to writing skills. Students with credit for ENGL 104W may not take this course for further credit. Writing/Breadth-Humanities.

An Introduction to the study of literature within the wider cultural field, with a focus on contemporary issues across genres and media. Students with credit for ENGL 105W may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to reading and writing from a rhetorical perspective. The course treats reading and writing as activities that take place in particular circumstances and situations, in contrast to the traditional emphasis on decontextualized, formal features of texts. It prepares students for reading and writing challenges they are likely to encounter within and beyond the classroom. Prerequisite: 12 units. Students with credit for ENGL 199 may not take this course for further credit. Writing.

An introduction to some of the central problems of philosophy. Topics to be discussed include the different theories of reality; the nature and sources of knowledge, truth, evidence, and reason; the justification of belief and knowledge about the universe. These topics and problems will be considered as they arise in the context of issues such as: relativism versus absolutism; the existence of God; personal identity; the nature of the mind and its relation to the body; free will and determinism; the possibility of moral knowledge. Open to all students. Students with credit for PHIL 100 or PHIL 300 may not take this course for further credit. Writing/Breadth-Humanities.

An introduction to the tools of reasoning used in everyday life and in science. The overall aim of the course is to understand what makes good reasoning good, what makes bad reasoning bad, and how to do more of the former and less of the latter. Topics include: construction, analysis, and evaluation of arguments; logic and probability; updating beliefs and making decisions; designing experiments; interpreting statistics; identifying fallacies and biases. Open to all students. Students with credit for PHIL XX1 may not take this course for further credit. Q/Breadth-Social Sci/Sciences.

An introduction to the theory of deductive reasoning. We consider deductive arguments in philosophy, in everyday life, and in mathematical proofs, and discuss what distinguishes valid inferences from fallacies. The course will cover propositional logic and first-order logic. Open to all students. Quantitative.

A critical examination of a range of moral and legal issues we confront in our dealings with the state and our fellow human beings, such as: Is it wrong to break the law? Should pornography and recreational drugs be illegal? Do animals have rights? Is there a duty to admit immigrants? Are there duties to the world's poor? Are indigenous peoples owed reparations? Students with credit for PHIL 120 may not take this course for further credit. Writing/Breadth-Humanities.

A survey of some classic texts in the history of philosophy. See the course outline for more detail on the specific figures and themes covered. Open to all students. Students with credit for PHIL 151 may not take this course for further credit. Breadth-Humanities.

Explores literary texts from diverse linguistic and cultural origins while introducing students to the fundamentals of comparative literary analysis and critical writing. May examine cross-cultural interactions, or compare texts thematically. Writing/Breadth-Humanities.

Introduces ways of comparing early world literatures across time and space. May explore fundamental themes such as love, heroism, or the underworld. Writing/Breadth-Humanities.

Introduces ways of comparing modern world literatures across time and space. May explore topics such as revolution, technology, or existentialism. Writing/Breadth-Humanities.

Incorporates academic and creative writing assignments through hands-on exploration of language, literacy, and literature across cultures. Includes translation exercises and writing workshops. Additional language fluency highly recommended but not required. Writing/Breadth-Humanities.

An introduction to selected theories about human communication. This course is required for a major, honours or minor in communication. Breadth-Social Sciences.

Introduces students to the creative practice of multimodal writing and content creation for communication and media studies. Topics may include: creativity and idea generation; media literacy in digital environments; writing conventions for various platforms and genres; analytical writing and scholarly argumentation; audio-visual production for popular audiences. Writing.

An introduction to the forms, theories and institutions of communication as they relate to broader social change, with a focus on the political, economic and regulatory shifts characterizing Canadian and transnational media systems. This course is required for a major, honours or minor in communication.

An introduction to empirical research methods in diverse traditions of communication enquiry. Some methods recognize communication as everyday interactions; others analyze communication as a process; still others blend traditional scientific empiricism with analytical and critical methods derived from the arts and humanities. Topics include: ethics, paradigms, conceptualizing and operationalizing research, sampling, interviews, surveys, unobtrusive observation, content analysis, and the role of statistics in communication research. Students with credit for CMNS 201 or CMNS 260 may not take this course for further credit. Writing/Quantitative.

An introduction to interpretive approaches in communication inquiry. Topics include ethics, paradigms, conceptualizing the research process, documentary research, historical methods, discourse or textual analysis, ethnographic research, and performative research. Prerequisite: CMNS 110 with a minimum grade of C-. Students with credit for CMNS 262 may not take CMNS 202 for further credit.

Focuses on communication for social change; historical and contemporary perspectives in consumer culture; technology, media and popular culture; media and identity; and communication as public education. Prerequisite: CMNS 110 or 130, with a minimum grade of C-.

Examines the context of business in society and the paradigms, frameworks, and theories that shape how we think about business ethics and make ethical decisions. Incorporates recent cross-disciplinary research in the development of reflective practice, moral literacy, and decision-making under conditions of uncertainty, ambiguity, complexity, and diverse competing interests. Prerequisite: 45 units.

An introduction to basic and fundamental concepts in finance. Topics may include: financial statements analysis, time value of money, investment decisions and capital budgeting, income and equity securities and markets, risk and return, asset pricing models, capital market efficiency, capital structure. Prerequisite: BUS 254 and (BUS 232 or ECON 233 or STAT 270 or STAT 271), both with a minimum grade of C- and 45 units; OR actuarial science students with BUS 254 and (BUS 232 or ECON 233 or STAT 270 or STAT 271), both with a minimum grade of C- and 45 units. Recommended: BUS 207 or ECON 201. Quantitative.

Common law, equity, and statute law; contracts, agency, and negotiable instruments; partnership and corporation law; international commercial law. Prerequisite: 45 units.

Students will demonstrate strategic decision making and critical thinking skills by integrating knowledge and skills acquired in prior course work within the various functional areas of business. Students will conduct rigorous and comprehensive strategic analyses of firms and industries which relate to the strategic fit between internal and external organizational environments, competitive dynamics over an industry鈥檚 life cycle, and value creation and competitive advantage through the development of effective corporate and business-level strategies. Prerequisite: BUS 207 (or ECON 201 or ECON 301), BUS 312, 343, 360W and either BUS 374 or 381, all with a minimum grade of C-; 90 units.

Organizations, not individuals, are this course's basic unit of analysis. We will seek to answer questions about organizations, such as why they exist, what objectives they pursue, how they function, how they survive and grow, who they interact with, how they interact with each other, how they are evaluated, and how they respond to failure. In answering these questions, the course will introduce students to major theoretical perspectives and issues studied in organizational theory. Prerequisite: 45 units and BUS 272 with a minimum grade of C-; OR business administration minor students admitted Fall 2025 - onwards with BUS 272 with a minimum grade of C- and 45 units.

Subjects include human resource planning, job analysis and design, recruitment, employment equity, selection and placement, performance appraisal, compensation and benefits, training and development, occupational health and safety, and industrial relations. For each subject an overview of current Canadian issues and practices is presented. Prerequisite: BUS 272 with a minimum grade of C- and 45 units; OR business administration minor students admitted Fall 2025 - onwards with BUS 272 with a minimum grade of C- and 45 units.

The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behaviour analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs. Prerequisite: 45 units.

A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 232 or ECON 233 or STAT 270 or STAT 271, and BUS 343, both with a minimum grade of C- and 45 units; OR data science majors with BUS 343 with a minimum grade of C- and 45 units. Students with credit for BUS 442 may not complete this course for further credit.

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343 with a minimum grade of C- and 45 units; OR business administration minor students admitted Fall 2025 - onwards with BUS 341 with a minimum grade of C- and 45 units.