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To view the Summer 2025 Academic Calendar, go to www.sfu.ca/students/calendar/2025/summer.html.

Business | Beedie School of Business ´óÏó´«Ã½ Calendar | Fall 2025

Innovation and Value Creation

Graduate Certificate

The graduate certificate in innovation and value creation offers frameworks and practice for designing new products, services, processes, and business models.

Organizations today operate at an accelerating rate of change. Global competition, evolving customer demands, new technologies, and significant investments aimed at disrupting industry norms are shortening product and business model lifecycles. Organizations need to substantially re-imagine what they do and how they do it, or face disruption by entrants who recognize and leverage these changes.

This program will equip students with the tools and insights needed to thrive in an era of constant change, whether they are aiming to spearhead product development, drive strategic renewal, or launch their own venture.

´óÏó´«Ã½ Requirements

Applicants must satisfy the university admission requirements as stated in Graduate General Regulation 1.3 in the ´óÏó´«Ã½ Calendar. For more information, please contact the Beedie School of Business.

Program Requirements

This program consists of course requirements for a minimum of 12 units. Course work may be substituted at the discretion of the dean and vice-provost of graduate studies.

Students must complete the following

BUS 578 - New Venture Creation: From Concept to Scale (3)

Topics covered include the business model canvas (BMC) and the importance of finding product/market fit at the outset of your venture; choosing co-founders; building and incentivizing your core team; sources of funding at each venture stage; terms and term sheets; equity vs. debt; venture capital; the capitalization (‘Cap’) table; options, warrants and share classes; the venture pitch; scaling up and forms of exit. At the core of the course is the new venture project, where teams get hands-on with the Lean Startup process by pursuing a new venture idea from inception to investor-ready. Prerequisite: BUS 714.

BUS 714 - Innovation and Entrepreneurship (3) *

The purpose of this course is to teach the basic skills of venturing - how to translate an entrepreneurial vision into action. The course also provides an opportunity for participants to explore their personal situation and assess the desirability of an entrepreneurial career. Students with credit for BUS 647 or BUS 734 or BUS 783 may not take this course for further credit.

and an additional six units from the following

BUS 575 - Product Management (3)

Topics covered include defining the role of the product manager; product lifecycles (PLC) and PM activities at each stage of the PLC; customer discovery; design thinking; personas and user stories; product-market fit; agile vs. waterfall development methodologies; minimum viable product (MVP); user journey mapping; roadmaps; competitor analysis; pricing methods and product metrics. Prerequisite: BUS 714.

BUS 576 - Responsible Innovation (3)

A responsible innovation incubator will provide practice generating responsible innovation concepts. Exploration of the creation and adoption of innovations intersect with an array of social and environmental issues such as climate change, human rights, and privacy. Students will identify key problems and needs associated with the dark side of innovation, shifting the mindset to view them as opportunities to challenge existing economic and organizational models. Prerequisite: BUS 714 and BUS 716.

BUS 577 - Platform Power: Business in the Digital Age (3)

Several of the largest companies in the world rely on digital platforms. These and many other businesses embrace and shape digital technologies to create and run platform businesses. This course takes a strategic innovation approach to understand the dynamics, business models, tactics, regulations, and technologies behind the rise of digital platform businesses. Prerequisite: BUS 714.

BUS 588 - Strategic Consulting and Advising (3)

Uses case studies to reinforce techniques for problem identification, data collection, strategic analysis, aligning objectives, establishing key requirements, determining scope, presenting recommendations and developing time and material estimation for initiatives. Provides the tools and techniques that are important in relationship management and serving in the role as a trusted advisor for an organization.

BUS 590 - Innovation and Change Management (3)

As digital technologies advance, an organization’s ability to innovate will be key to delivering value through technological change. Key skills supporting this innovation include identifying opportunities, assessing their net impact and, if potential is identified, initiating and managing positive organizational change. A focus will be placed on developing creativity skills, supported with feedback and critical assessment skills, in a team environment. Models for managing change within organizations will be examined to identify important factors impacting change within organizations. These skills should develop your ability to positively contribute to organizational change.

BUS 721 - Special Topics in Business Administration (3)

Special topics in business administration.

* Students who complete BUS 714 as part of MBA program requirements will select an alternate certificate course. Students who complete BUS 714 as part of certificate requirements and then ladder into the MBA program will select an alternate MBA elective.

Program Length

Students are expected to complete the program requirements within three terms.

Academic Requirements within the Graduate General Regulations

All graduate students must satisfy the academic requirements that are specified in the Graduate General Regulations, as well as the specific requirements for the program in which they are enrolled.