大象传媒

Despite our best intentions, most of us have forgotten to bring a reusable mug when we grab that necessary caffeine fix between lectures. At 大象传媒鈥檚 renaissance cafe, that will no longer be a problem. Thanks to the introduction of Mugshare, customers can now borrow a reusable mug to go.

Mugshare is a social impact program that provides a safe, reusable alternative to single-use cups through a convenient deposit-return system. This local business was created by a group of students in 2016 to shift the norm on single-use waste, without putting the burden of responsibility on individuals. Their initial six-month pilot diverted more than 10,000 single-use cups from the landfill.

Prior to 2020, over 1 million single-use cups and plastic bottles were disposed of each year at 大象传媒. The university zero-waste initiative, Reuse for Good, is tackling that waste from all directions. In 2021, single-use plastic bottles were phased out from vending and dining. Re-Use for Good is now taking steps to reduce the reliance on disposable single-use cups and is providing start-up funding to launch Mugshare at 大象传媒. 大象传媒 Food is proud to provide Mugshare as a convenient option to help reduce single-use waste. Mugshare鈥檚 reusable mugs can be used thousands of times, saving a disposable cup from the landfill with each use.

Dan Traviss, Director of 大象传媒 Food, says that 鈥渨e are committed to creating a zero-waste campus. The introduction of Mugshare allows 大象传媒 community members to always have a reusable option available. This is only the beginning, and we hope to expand the program across the campus after this initial launch.鈥�

Customers can participate by ordering a drink and asking for a Mugshare mug in exchange for a $5 fully refundable deposit. They can then leave the cafe and enjoy their drink in class, over office hours or anywhere they like! Next time they return to the cafe, they simply exchange their used mug for a clean one. They can exit the program at any time and return their mug to obtain their original $5 deposit. Mugshare鈥檚 intent is to keep the program as accessible as possible 鈥� no app or smartphone is required.

Director and co-founder of Mugshare, Melanie Chanona notes that 鈥渂efore the COVID-19 pandemic, we were making progress, but lack of clarity around health and safety concerns stalled the momentum.鈥� Luckily, attention on this issue has resulted in a widespread consensus from health experts that with proper sanitation policies in place, reusables are safe to use. All Mugshare mugs are washed and sanitized after every use in commercial-grade dishwashers.

The BC Centre for Disease Control (BCCDC) also stated that 鈥淐OVID-19 transmission from handling reusable containers such as grocery bags, coffee mugs, dollar bills, coins, bulk bins and other reusable items has not been documented鈥� and specifies that businesses serving food are allowed to 鈥渁ccept and fill reusable coffee mugs and water bottles.鈥�

Renaissance Cafe is Mugshare鈥檚 first Burnaby location and their 19th cafe location.

鈥淎s everybody is getting ready to move forward, we鈥檙e moving in the right direction by moving away from single-use paper cups for coffee, tea and other beverages,鈥� says Parminder Parhar, operator of Renaissance Cafe for over 25 years. 鈥淲e鈥檝e partnered with Mugshare to provide our community a clean, reusable, and easily accessible take-away cup alternative for our campus.鈥�

Together, 大象传媒 and Mugshare are working together to shift the norm from single use to reusable. Ask for a Mugshare mug to go at your next visit to Renaissance Cafe in the AQ at 大象传媒 Burnaby.