Frame analysis was pioneered by , a Canadian-American sociologist and writer. He theorized that frames explain 鈥渨hat is going on鈥 and 鈥渨hat is salient鈥 in an event or experience and includes filtering information, discarding the noise, and building frames to guide us in our perception of reality. These frames are not consciously created by humans, but they are unconsciously adopted and adapted, depending on the situation. Humans organize their understanding of something and guide future action by using frames. (More information .) According to Hughes et al, frames 鈥渉elp people collectively make complex social events and phenomena meaningful.鈥 (p. 400). Applied to social problems, frames contain an 鈥渁ttributional component,鈥 whereby individuals attribute blame or responsibility for the problem (Benford and Snow, 2000, qtd. in Hughes et al).
The researchers argue that 鈥渢he frames that students use to explain the gender gap shed light on the cultural context of STEM, which is characterized by a tension between the belief in a meritocratic system and the acknowledgement of structural inequality鈥 (p. 398). There are two types of perspectives that they found: demand-side perspectives, which focus on the larger institutional context in which STEM students are educated, 鈥渟uch as the constellation of organizational features in academic departments that can create a 鈥榗hilly climate鈥 for women鈥 (p. 399); and supply-side perspectives, or, 鈥渢he disparate career trajectories of men and women in STEM as a result of gender differences in motivation, self-confidence, and perceptions of competence鈥 (p. 399).