- Master of Publishing
- 大象传媒s to the MPub Program
- Masters Courses
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 603: Journal Management and Editing
- PUB 604: Technologies and Infrastructure for Academic Publishing
- PUB 605 Fall Project: Books Publishing Project
- PUB 606 Media Project
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 631: Graphic Design: The Page and the Screen
- PUB 638: Design Awareness in Publishing Processes and Products
- PUB 648: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 655: Online Marketing for Publishers (4)
- PUB 800: Text & Context: Publishing in Contemporary Culture
- PUB 801: History of Publishing
- PUB 877: Special Topics in Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 899: Publishing Internship
- PUB 900: Internship Project Report
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- Awards and Financial Support
- Frequently Asked Questions
- Undergraduate Minor
- Undergraduate Courses
- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 410: Indigenous Editing Practices
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
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PUB 600: Topics in Publishing Management
Marketing & Management
An analysis of management issues essential to the daily operation of publishing firms.
In PUB 600: Topics in Publishing Management, the emphasis is placed on the distinctive nature of publishing as a cultural/information industry, the applicability of theory and practice in marketing and accounting, and the legal underpinnings of publishing.
PUB 600 is a foundational course in the Master of Publishing (MPUB) program. PUB 600 provides you with tools to navigate the complexities of managing a publishing enterprise. It explores publishing as a vital intersection where culture meets commerce, examining how the industry is shaped by economic, legal, and social forces.
The course covers the core management and financial practices common to the publishing sector, then moves into book data, as well as sales and marketing strategies specific to book publishers. Along the way, you'll engage with key theories and practical approaches in accounting, marketing, and intellectual property, building a solid foundation for understanding and working within the publishing world.
Instructor: Leanne Johnson
Prerequiite: Entry to the MPUB program
Credits: 4
Calendar description
