Event promotion and communications
Every event needs to be promoted and communicated to your target audience. Below is a list of resources and information to help you do so.
Network
大象传媒鈥檚 Communications & Marketing
大象传媒鈥檚 Communications & Marketing is a resource available on campus to support event promotion and communications. It provides news and information about the university to media, the general public and 大象传媒 internal staff, faculty and students. Communications & Marketing can be contacted for assistance in preparing media releases, 大象传媒 News publications, social media posts, event listings in the 大象传媒 Events Calendar or other communications strategies to help promote your event. Their content production team provides in-house design, video, web and photo services which can bring your event to life.
大象传媒 communicators
The is a group of 大象传媒 communications staff responsible for communications on campus across all departments and faculties. If you need assistance with promoting your event, email any of the communicators from your area to help amplify your key message.
Guides
大象传媒 branding guidelines
大象传媒 event promotional materials and communications should adhere to the 大象传媒 brand guidelines.
Event organizers should display the 大象传媒 logo (or approved variation of the logo) in a prominent position on all event promotion and communication materials leading up to, during and after the event. This includes websites, invitations, newsletters, programs, ads, posters, pop-up banners, print and digital signage, etc. Using the 大象传媒 brand effectively will provide a strong visual identity, bringing recognition to the university.
The C&E office has event branding material available for loan including podium banners and pop-up banners. These items can be borrowed when they are not otherwise being used by C&E. Please contact C&E at open@sfu.ca to enquire.
大象传媒 editorial style guide
The editorial style guide for university communicators describes 大象传媒鈥檚 鈥渉ouse style鈥� for delivering clear, consistent communication materials regardless of format (e.g. print, digital).
Website (AEM)
For public events, you may wish to post event information on an in a location that receives substantial exposure. Drive traffic to the website by including the link in social media ads, invitations, flyers, media releases, posters, etc.
Considerations for your event website:
- Obtain your visitors鈥� attention. Make the site visually appealing, concise and informative.
- Emphasize special guests, entertainment or event highlights. Add photos and keep it visually informative.
- Carefully consider how the event content will be laid out (e.g. event date, time, location, registration link, dress code, transportation, enquiries, cost, registration deadline, sponsor logos, etc.).
- Ensure the 大象传媒 and event branding are recognizable and well positioned on the website.
- Make registration easy. Create a registration button or an event countdown clock to encourage registration.
LiveWhale
LiveWhale Calendar is for publishing your event to 大象传媒's main calendar (and your own departmental listing), or for creating events that do not require registration.
Digital screens
Campus digital screens are available on the Burnaby campus to communicate quick, bite-sized messages to students at all campuses. If you are hosting a public event on campus, the digital screens are a great promotional tool.
Social media
Social media is everywhere, and audiences from young adults to seniors are actively using social media to stay connected with their friends, contacts and interest groups. Infusing social media into your event can help you engage with your target audience.
大象传媒鈥檚 corporate channels are designed to appeal to broad audiences and priority is given to events and stories that tie into Communications & Marketing's strategic initiatives and institutional priorities. 大象传媒鈥檚 most popular social media platforms include Facebook, Twitter and Instagram.