大象传媒

The toolkit grew out of the Wildfire Journalism Bootcamp, held June 16鈥�18, 2025, on the traditional territory of the Secw茅pemc Peoples. Convened by MWI in partnership with McGill University鈥檚 Max Bell School of Public Policy and the University of British Columbia Centre for Wildfire Co-Existence, with support from the Max Bell Foundation, the three-day gathering brought together 50 journalists, wildfire practitioners, Indigenous Firekeepers, scientists, and community leaders from across Canada to build trust, share knowledge, and co-create practical tools for nuanced, trauma-aware wildfire coverage.

The toolkit is a collective, co-created offering from the 50 folks who gathered at the bootcamp for other journalists across the nation, aiming to support them in telling this critically important story. It offers seven key pathways for stronger coverage, from treating wildfire as a year-round story and centring underrepresented voices to improving access between media and agencies and adopting trauma-aware reporting practices. It also includes a ready-to-use 鈥渨ildfire story bank鈥� to support proactive, solutions-focused reporting.