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Treasure hunting and storytelling: The role of picture research in publishing 大象传媒’s institutional memory

Example of stamps (publisher and photographer) and writing on the reverse side of an archival photograph which was published in the student newspaper. Tony Westman, 鈥淭he Devils.鈥 July 1967, Photograph (Side B), 大象传媒 Archives, School for the Contemporary Arts fonds, F-109-12-4-0-24.

Author: 

Cassandra (Casey) McCarthy

Abstract: 

The 大象传媒 Retirees Association (大象传媒RA) is publishing a website and book providing a retrospective of the Centre for Communications and the Arts (CCA). As the campus arts hub during 大象传媒鈥檚 (大象传媒) radical first decade (1965鈥75), the CCA hosted countless flower-child 鈥渉appenings鈥 and conceptual art projects in the 大象传媒 Theatre. The program evolved into the School for the Contemporary Arts, School of Communication and 大象传媒 Galleries. This report describes the picture research methods employed to find historical images for the 大象传媒RA鈥檚 book and website, including identification, selection and clearance of 50-year-old images from archival sources. The processes, considerations 鈥 editorial, archival and legal 鈥 and the partnerships at play in curating and publishing these largely forgotten visual materials are discussed. The picture research methods explained in this report provide a practical model for the future publication of retrospective books and websites created at 大象传媒 and other organizations.