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Logos
Collaborations, Partnerships & Sponsorships
When collaborating or partnering with an internal unit or external group where 大象传媒 is the lead:
- Use the formal version of the 大象传媒 logo or the 大象传媒 unit logo
- Reference the 大象传媒 collaborating unit names (in Barlow Condensed Bold) or partnership logos separately from the 大象传媒 logo
- For 大象传媒 collaborating units, display both elements prominently to establish connection and apply logo clearspace guidelines to unit names
- For partner logos, use 大象传媒鈥檚 dark grey or reversed in white on a dark background to display the partner logo. Ensure the logo is 50 per cent smaller than the institutional 大象传媒 logo, and positioned outside of the 大象传媒 logo鈥檚 clearspace
Sponsorships
Depending on the role of the sponsorship:
- Always use the institutional logo
- Ensure the 大象传媒 logo is the same size and weight as the other sponsorship logos
- If there are multiple 大象传媒 unit sponsors, consider using the institutional logo
- If co-sponsoring units need to be identified, use the institutional 大象传媒 logo along with the co-sponsoring unit names, listed within a subheader positioned under the logo in Barlow Condensed Bold and left-aligned
- If more than four units are co-sponsors revert to the institutional 大象传媒 logo
- The institutional 大象传媒 logo and subheader combination should not be considered a vertical logo lockup. It should only appear on the page of sponsors.