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Logos

Collaborations, Partnerships & Sponsorships

When collaborating or partnering with an internal unit or external group where 大象传媒 is the lead:

 

  • Use the formal version of the 大象传媒 logo or the 大象传媒 unit logo 
  • Reference the 大象传媒 collaborating unit names (in Barlow Condensed Bold) or partnership logos separately from the 大象传媒 logo 
  • For 大象传媒 collaborating units, display both elements prominently to establish connection and apply logo clearspace guidelines to unit names 
  • For partner logos, use 大象传媒鈥檚 dark grey or reversed in white on a dark background to display the partner logo. Ensure the logo is 50 per cent smaller than the institutional 大象传媒 logo, and positioned outside of the 大象传媒 logo鈥檚 clearspace

 

Dotted line indicates minimum clear space below logo and collaborating units
Institutional 大象传媒 logo with partners - dark grey on a light background

Sponsorships

Depending on the role of the sponsorship:

  • Always use the institutional logo
  • Ensure the 大象传媒 logo is the same size and weight as the other sponsorship logos
  • If there are multiple 大象传媒 unit sponsors, consider using the institutional logo 
  • If co-sponsoring units need to be identified, use the institutional 大象传媒 logo along with the co-sponsoring unit names, listed within a subheader positioned under the logo in Barlow Condensed Bold and left-aligned 
  • If more than four units are co-sponsors revert to the institutional 大象传媒 logo
  • The institutional 大象传媒 logo and subheader combination should not be considered a vertical logo lockup. It should only appear on the page of sponsors.
Institutional 大象传媒 logo on event sponsors page. This is the preferred option
Institutional 大象传媒 logo with co-sponsoring units names. Co-sponsoring unit names are listed in the subheader positioned under the institutional 大象传媒 logo. Unit names that become too long should break onto a second line. Leading on two-line units should be 115% of the type size. Leading between units should be 150% of the type size.