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Writing
Understanding how to write in 大象传媒鈥檚 style is essential to producing assets that uphold the brand.
Editorial Style Guide
The editorial style guide describes 大象传媒's "house style" for writing everything except academic and technical papers. The guide will change as new words are added and definitions, spellings and grammar conventions change.
University terms
This section covers 大象传媒-specific information including academic degrees, academic terms, and campus buildings and centres.
Language & grammar
Learn the 大象传媒 style for topics including punctuation, capitalization, acronyms and abbreviations, italics and more.
For issues not covered in the editorial style guide, refer to and , which are the foundation for this guide. Use the for spellings and issues not mentioned in either the 大象传媒 or CP guides.