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Build Your Audience
Learn how to gain followers and how to engage with your audience in general and during a crisis.
Social Media in a Crisis
Social media can be a very effective tool in an emergency or crisis. This could include dangerous weather conditions, an active threat on campus, or a natural disaster.
In the event of a crisis:
- Stop tweeting regular news items and turn off any scheduled tweets
- Follow 大象传媒鈥檚 main social media accounts and the 大象传媒 Communicators Teams channel for information on what to share on faculty and departmental accounts
- Retweet or directly quote tweets and posts from the main account verbatim. Any information on a situation being pushed out by the @大象传媒 Twitter account or Facebook page originates with 大象传媒 Communications & Marketing and may be considered official public information.
- Don鈥檛 retweet or share information from unofficial or unverified sources, including media